Our most bizarre scent is a forward-thinking electric crackle that comes from putting together two powerhouse aroma chemicals – IFF’s Violiff & Amber Xtreme. Together they make a shocking spaceship accord that is purple, vegetal, rooty, and supersonic. Tempered with Earthy resins, and toned even more purple – Vio-Volta is only about its smell – that of electric violet (the color not the flower). It is our first perfume with no story. It just came from a lab experiment that Kavi loved. It is polarizing. Love or hate it, VV makes a statement that is very “futuristic.”
